Overview
Speculative campaigns help you proactively pitch strong candidates to potential employers.
Unlike traditional Business Development campaigns, which focus on building relationships with companies to generate new projects, speculative campaigns are candidate-led. They allow you to introduce a specific candidate to companies that may be interested in hiring them.
Multi step speculative campaigns are now created within Opportunities.
Step-by-Step Instructions
Create or Open a Candidate-Driven Opportunity
Go to the Business Development section in the left-hand menu.
Either create a new opportunity or open an existing candidate-driven opportunity.
Search for and select the candidate you want to spec out.
Once the candidate is selected and the opportunity is created, you can proceed to set up the outreach campaign.
Create the Speculative Campaign
Inside the opportunity, go to the Outreach tab.
Click Create new Campaign or Duplicate existing one.
Build Your Campaign Steps
Add the steps to your campaign workflow.
Customize your outreach by adding:
Email messages
Follow-ups
LinkedIn steps
Phone call steps (optional)
Tailor the messaging to highlight the candidate’s strengths, experience, and value to potential employers.
Tip: Use Atlas AI to quickly pull key information from the candidate’s profile and help draft personalized outreach messages faster.
